In the year under review,
turnover for the segment increased by 27% to
HK$112,884,000 which reflected the
divestiture of prepaid calling card business
and the addition of Shanghai-based sales and
retail management service business. The
distribution and retail segment accounted
for 52% of the Group’s turnover or 53% of
the Group’s turnover from continuing
operations. Gross profit and margin improved
from HK$29,845,000 and 33% in the prior year
to HK$49,206,000 and 44% respectively. The
increase was attributed to the strong
contribution from the Shanghai-based
operation that the Group acquired in July
2009. Excluding the one-time gain from the
sales of the prepaid calling card business
and the loss of disposal on investment, the
Group has substantially reduced the
segment’s operating loss to HK$2,108,000
from HK$18,786,000 in the previous year.
MANAGEMENT DISCUSSION AND
ANALYSIS (continued)
Distribution and Retail
Management Services (continued)
In July 2009, the Group
completed the acquisition of the
Shanghai-based retail sales and management
service business and took over an operation
that consisted primarily of retail,
enterprise and distribution business. It
became one of the major turnover and profit
contributors of the Group. Turnover for the
operation reached HK$65,795,000 during the
year. Gross margin maintained at 50% with an
operating profit of HK$14,368,000. The
Shanghai business in the past had undergone
substantial changes in its strategic
direction, moving from a traditional retail
operation where margin was made through
sales of handsets and services to a
service-based operation where income was
received for services performed on behalf of
mobile operators. The change raised its
profit margin substantially and provided
stability to its on-going income stream. At
the end of the year under review, the
Shanghai unit operates 30 stores, up from
the 27 earlier in the year, on behalf of one
of the national mobile operators in China
and maintains a group of authorized
resellers that distribute a range of telecom
and value-added services to consumers and
enterprise customers.
CM Concept, an operator
of a chain of retail stores in the Hong
Kong, continued to under-perform in the
telecom retail market. Turnover for the
business dropped to HK$45,518,000,
representing 14% decline from the year
before. Gross margin dropped from 39% to 34%
reflecting a higher mix of handset turnover.
The business continued as a drag to the
Group’s operating profit with an operating
loss of HK$15,845,000, which was 8% higher
than the year before.
As the economy continued
to pick up during the year primarily due to
the visitors from Mainland China, local
consumer retail market remained relatively
sluggish. In addition, the telecom market
had undergone some fundamental changes with
the increasing popularity of high end PDA
devices. The long period commitment required
by mobile network operators for subsidising
the high end PDA devices had substantially
reduced the overall addressable churn
market. The number of successful porting of
mobile number, according to Office of
Telecommunications Authority, has declined
by more than 19% during the year. This shift
reduced our dealer service business
substantially and thus our income received
from mobile operators. As a result, the
handset and dealer service plan sold were
down 7% and 48% respectively. As the
business continued to deteriorate, the Group
has adopted various measures to reduce the
exposure and to improve its efficiency of
operation. It is consolidating its retail
operations and attempting to broaden its
product and service portfolio offered in
order to improve the productivity. At the
end of the year under review, there were a
total of 18 CM Concept retail shops, down
from 19 from a year ago.
During the year, the
Group had divested the local prepaid calling
card business which consisted of IDD and
mobile prepaid calling card services. The
disposal resulted in a gain of HK$8,669,000
for the Group. The divestiture allowed the
Group’s MVNO business increased
flexibility to broaden its channel
capability.