Mobile Communications
Services segment continued to be a major
profit contributor of the Group. Turnover
for the segment during the year under
review, which includes both the Mobile
Virtual Network Operator (“MVNO”) and
the two-way trunked radio businesses,
declined 6% to HK$99,799,000. The segment
accounted for 46% of Group’s turnover or
47% of Group’s turnover from continuing
operations. Operating profit declined 28% to
HK$6,408,000 when compared to the last
corresponding year. These results reflected
the aftermath of the financial industry
meltdown that had impacted the customers and
the increased competitive environment, both
of which continued to drive the pricing
downward and erode profit margin.
During the year, MVNO’s
turnover reached HK$92,501,000, a decline of
5% versus last year. Gross margin declined
5% point to 35% and operating profit lowered
to HK$8,245,000, a decrease of 33% when
compared to a year before.
MANAGEMENT DISCUSSION AND
ANALYSIS (continued)
Mobile Communications
Services (continued)
During the year, MVNO was
aggressively targeting new market segments
and managed to raise its net post-paid
subscribers by 9%. However, this increase
was more than offset by a number of factors
that negatively impacted the business. The
most significant was the financial turmoil
in late 2008 that accelerated the customers
moving their operations into China, a factor
that reduced cross border travel by business
executives for local manufacturers and
multinational corporations. This had a
profound negative impact on usage and churn
of MVNO’s dual number single SIM mobile
service. Second, major mobile operators were
stepping up their marketing efforts with
aggressive advertising, heavily discounted
services and subsidised mobile devices,
which resulted in driving the average
selling price downward. Third, the
increasing popularity of high-end PDA
devices and the 3G data services, which the
Group was unable to offer, increased the
stickiness of the mobile services and
reduced the overall addressable churn
market.
Despite the challenging
market conditions, the Group is stepping up
its investment and marketing effort to
address some of the issues. It is actively
working with its partners to evaluate
various options, one of which includes
upgrading its offering to include 3G voice
and mobile data service to strengthen its
leading position in the cross border
communication services. These potential
enhanced services when available will allow
the Group to compete more effectively by
improving the quality of service and
broadening of offerings to meet the growing
demand in the cross border mobile data
communications.
The trunked radio
business is one of the few two-way radio
licensed operators in Hong Kong. The Group
through co operation with its partner in
Shenzhen, China maintains a cross border
two-way radio services to companies in the
transportation industry. With its solid
customer base from the non-profit
organization, logistics, transportation and
airlines industries, the Group’s current
analogue infrastructure is unable to offer
the enhanced value-added services and
applications demanded by the customers. The
Group is exploring various strategic options
to offer its customer the latest digital
two-way radio services in the future. During
the year under review, turnover for the
business dropped 16% from last year to
HK$7,298,000. Gross profit margin improved
to 31% from 24% reflecting a mix of lower
handset sales. The business also incurred an
operating loss of HK$1,142,000, 11% more
than the prior year.